Corporate Strategy of Adidas - 8206 Words

Corporate Strategy Of Adidas SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes â€Å"The degree to which a firm owns its upstream suppliers and its downstream buyers† (Blackwell Reference Online, Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its own. Through the huge expansion in the last decades Adidas does not produce all their apparel on its own. Today Adidas owns 9 own factories where it produces some of its products. Further, it has around 615 main suppliers from all over the world. Production is†¦show more content†¦Employee Public Opinion: There can be negative perceptions with outsourcing and the sympathy of lost jobs. GEOGRAPHICAL SCOPE Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group selling its products in more than 150 countries around the world. Adidas is a multinational company because aside from its main parent headquarters Herzogenaurach, Germany, it has set up regional headquarters in other countries, such as United States of America, China, Indonesia, Great Britain, Middle East and so on. Such a globalized company has profound effects on the company itself and the host countries. Adidas Inc. is a marketer of sports apparel and athletic shoes. The German manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. â€Å"For over 80 years, Adidas has been part of the world of sports on every level, delivering state of-the-art sports footwear, apparel and accessories. Today, Adidas is a global leader not only in the shoe industry, but also in the sporting goods industry. Shoes from the Adidas are available in virtually every country of the world. A strong advertising and public relation events makes Adidas as a worldwide recognized brand and it would be more sustainable in the world market. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, to its US rival Nike. But it still has theShow MoreRelatedMarketing Strategy : Celebrity Co Branding Essay1516 Words   |  7 Pagesaspects of corporate and consumers. It is particularly significant in the sportswear industry worldwide that many companies not only have to compete with their products but more importantly on brand values to attract more consumers and sustain its competitive advantages. This means that corporate branding strategy, which is building branding architecture that associated their values to the corporation name has become an essential key to success. Thus, brands tend to use various strategies to strengthenRead MoreNike s Offensive Competitive Advantage1206 Words   |  5 Pagesdefinitions of competitive strategy; whether, it was defined by a scholar, a textbook, or a dictionary source, it is not the same. A source may refer to this subj ect as a competitive strategy or a competitive advantage. Therefore, this subject is difficult to understand and then apply to a company. The Five Generic Competitive Strategies that Michael E. Porter developed are not really five strategies, more like five with subsets under them. Nike does not fit neatly into a specific strategy. The first factorRead MoreWhat Is Adidas’s Corporate Strategy?1695 Words   |  7 PagesMary Jane Quinn BUS –421 CSA 4 TESC 0432752 Oct 2009 1. What is adidas’s corporate strategy? Was there a common strategic approach used in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? Has the corporate strategy changed with restructuring? â€Å"Adidas’s corporate strategy has been all along to improve on athletic footwear so as to give athletes an edge in competitive events (Sunset, 2009).† Their common approach has been toRead MoreThe Global Supplier Network : Adidas Trained More Than 2000 Persons1379 Words   |  6 Pagestheir global supplier network. Adidas trained more than 2000 persons in 2014. (Adidas13, 2015). Adidas is a fair wage employer across their global supply chain. Their approach is built of three pillars; they are respect (the rights of workers), protect (the work standards) and promote (wage progression and fair wages). (Adidas14, 2015). This approach helped Adidas to maintain a strong sustainable workplace standard keeping corporate social responsibility in mind. Sustainability efforts for a saferRead MoreCorporate Co Branding : The Case Of Adidas And The All Blacks1527 Words   |  7 Pages 3. Equity in corporate co-branding: The case of Adidas and the All Blacks Judy Motion Shirley Leitch Roderick J. Brodie, (2003),Equity in corporate co-brandingThe case of Adidas and the All Blacks, European Journal of Marketing, Vol. 37 Iss 7/8 pp. 1080 - 1094 Permanent link to this document: http://dx.doi.org/10.1108/03090560310477672 Corporate brands may develop co-branding relationships in order to redefine brand identity. Brands are not only used to identify and differentiateRead MoreStrategic Management1308 Words   |  6 Pagesin order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class. Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontià ¨res TOMTOM Questions 1. What strategy is TomTom pursuing, is it working? 2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitabilityRead MoreWhat Is Adidass Corporate Strategy?971 Words   |  4 Pages1) What is adidas s corporate strategy? Was there a common strategic approach used in managing the company s lineup of sporting goods businesses prior to its 2005–2006 restructuring? Has the corporate strategy changed with restructuring? Before it was restructured, Adidas tried to expand into more areas than it could handle. In terms of focus on product specialization, its major rival Nike fared better. After restructuring, Adidas narrowed-down its marketing segments and resolved to focus onRead MoreAdidas 2008 Study Case1488 Words   |  6 PagesAdidas in 2008: has corporate reestructuring increased shareholder value February 25, 2010 ADIDAS IN 2008: HAS CORPORATE REESTRUCTURING INCREASE SHAREHOLDER VALUE? 1. Introduction (History) Gebrà ¼der Dassler Schuhfabrik was established in Germany around 1920 by two brothers Adolf Dassler and Rudolf Dassler whom in 1948 decided to separate and created their own firms. The first one called Adidas (Adolf-Adi) and the second Puma. After the World Cup in 1954 Adidas become in a famousRead MoreAdidas Mission Statement1508 Words   |  7 PagesStudent: Hussein Suleiman Studentnumber: 513056 Company: Adidas Date: 24-09-2010 Course: Management and Organisation Lecturer: Drs. J.A.A. Kloosterman Day of class: Thursday Class: 3IBM1                Student:   Hussein   Suleiman,   Studentnumber:   513056,   Group:   3IBM1   Company:   Adidas                                                 Adidas Adidas is a name that stands for competence in all sectors of sport around the globe. The vision of companyRead MoreNike vs Adidas1039 Words   |  5 PagesCastparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian. HISTORY OF NIKE The company s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas s current official logo. The company revenue for 2008 was listed at â‚ ¬10.799 billion and the 2007 figure was listed at â‚ ¬10.299 billion, or about US$15.6 billion. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was